Ather electric scooter is the most Expensive & advanced technology used in their scooter, Ather Rizta sells increase day by day, Ather 450X is an iconic model from Ather, but why is Ather so expensive? Let’s talk about it.
Motor, Battery, and Body are the three main parts of any electric scooter. BLDC motor, more battery capacity, and heavy materials used in the Ather electric scooter that is the main reasons for the expense.
Some social media users talk about the same questions, like
R&D is Research and Development in electric scooters. r&d mainly used in battery and motor capacity, which is determined by the standards of safety, and a proper focus on it. Ather introduces “Magic Twist,” which is also a Regenerative Braking system. generally 1.3 or more than 1.3% R&D cost in an electric scooter.
Ather Parts
Body
The Ather body(chassis) is made from lightweight aluminium, which can provide great balance and a smooth riding experience, and the outer body panel is plastic with various materials, including protective materials, which can manage weight. Body price is around 4% to 5% of the total cost of the scooter.
Wheels
wheels are made from heavy aluminium alloy. The Ather electric scooter uses 12-inch alloy wheels, also the wheel structure is made from a single cast aluminium structure. Also company provide tubeless tyres from MRF Zapper, wheel price around 2.5% of the total cost of the scooter.
Motor
In Ather Rizta company provides a 4.3 kW Permanent Magnet Synchronous Motor (PMSM) with peak torque 22 Nm, which comes with IP66 water and dust resistance, price may be under Rs 30000 (source from social media)
*Note: The image is sourced from other locations. We do not verify the authenticity of this image.
Battery
Ather uses advanced technology on Li-iron batteries. A large battery capacity of 3.7 kWh is used in new models like the Rizta z+. The battery is one of the most expensive components on every electric scooter. Here, the battery replacement cost is ₹- 60,000 to ₹- 95,000, depending on battery capacity. Battery cost up to 40% on total cost of ev.
Also Ather plan’s to offer (Baas) that is “Battery as a service” It means you can buy Ather electric scooter without battery cost so initial purchasing cost reduce and pay on per kilometre as ather decided.
Display
Ather uses a 7-inch TFT display, which is waterproof, and an Android-based Ather Stack open-source operating system, paired with a Snapdragon 212 processor. This combination may be the reason why Ather’s display is more expensive than that of other electric scooters.
Display more features like Google Map integration, Wireless connection, and OTA update. These features are also available with IP65 Water and dust resistance.
Ather Charging Stations
Ather plans to establish more charging stations across India so that you never run out of charge. Total: Above 3000 charging stations will be run in India by the end of 2025, and more stations will be added in other countries, as per the source, large-scale fast charging stations cost 10 to 50 lakh*.
Warranty
Ather gives a 5 to 8 year battery warranty, which also gives you premiumness, long battery life is set to be more expensive.
Service centers
Service centres are more advanced and well optimised, spare parts storage and service centres running cost is so high that it also affects scooter price, on average, 2 or 3 centres are available in every urban city.
Finally, the above fact is affected to increase Ather scooter, I personally use Ather Rizta for the last six months but it has never disappointed me, so Ather is expensive but worthy to buy.